I created exclusive digital painting illustrations for 15 Checkmate flavors, exploring fruits, seeds, pulps, and spices through brush textures, light, and plenty of detail. The yerba mate leaf acts as a connecting element throughout the compositions, creating a cohesive visual language across the different flavors. The illustrations were also designed to adapt to different packaging formats while maintaining readability and consistency across the entire line. It was an immersive project full of challenges, but also an extremely rewarding personal achievement.
Developed at Studiobah
Creative Director: Felipe B. Amaral
Strategy Team: Bianca Groff, Renata Guedes
Project Manager: Bianca Groff
Design Team: Ricardo Franco, Thomas Becke
Illustration: Thomas Becke
Motion: Thomas Becke
Verbal Universe: Calvin Cousin
Logotype Refinement: Sauê Ferlauto
Photography: Duda Bussolin (Moropolo Studio)
Retouch: Carlo Barros
Case Study: Ricardo Franco, Thomas Becke
Strategy Team: Bianca Groff, Renata Guedes
Project Manager: Bianca Groff
Design Team: Ricardo Franco, Thomas Becke
Illustration: Thomas Becke
Motion: Thomas Becke
Verbal Universe: Calvin Cousin
Logotype Refinement: Sauê Ferlauto
Photography: Duda Bussolin (Moropolo Studio)
Retouch: Carlo Barros
Case Study: Ricardo Franco, Thomas Becke
