I developed the illustrations for the packaging of the first two Fruki LAB experiments: P4SS1ØN and GOLAÇO. The project proposes a new way of exploring the brand, using the can as a space for experimentation. Each release has its own visual identity, with illustrations that translate its universe and flavor in a subjective way, while maintaining a shared structure that connects the entire platform and its upcoming experiments
Developed at Studiobah
Creative Director: Felipe B. Amaral
Strategy Team: Bianca Groff, Renata Guedes
Project Manager: Bianca Groff
Naming: Felipe B. Amaral, Bianca Groff, Calvin Cousin
Design: Ricardo Franco, Thomas Becke
Illustration: Thomas Becke
Strategy Team: Bianca Groff, Renata Guedes
Project Manager: Bianca Groff
Naming: Felipe B. Amaral, Bianca Groff, Calvin Cousin
Design: Ricardo Franco, Thomas Becke
Illustration: Thomas Becke
