I had the pleasure of contributing to the graphic concept and animation for the launch campaign of the Aconchego typeface by Fabio Haag Type. The challenge was to visually translate the essence of this geometric sans-serif, balancing functionality and warmth. The result conveys clarity and a welcoming feel, highlighting the typeface’s versatility.
Developed at StudioBah.
Typography: Fabio Haag Type by Sofia Mohr
Creative Director: Felipe B. Amaral
Verbal Universe: Hunting Words (Joe Sebastiany)
Design Team: Ricardo Franco, Marcos Oliveira, Thomas Becke
Motion: Thomas Becke, Ricardo Franco
Case Study Presentation: Ricardo Franco
Creative Director: Felipe B. Amaral
Verbal Universe: Hunting Words (Joe Sebastiany)
Design Team: Ricardo Franco, Marcos Oliveira, Thomas Becke
Motion: Thomas Becke, Ricardo Franco
Case Study Presentation: Ricardo Franco
