Creation of a video presenting the rebranding of Gang, one of the most beloved fashion brands among young people in Rio Grande do Sul. The concept “Basic Essence for Creative Expression” guided the design of the brand's new graphic system. The iconic letter G, central to Gang's history, was reimagined to represent simplicity and deconstructed into multiple parts, allowing for various creative compositions.
Developed at Néktar Design
Account Executives: Paula Langie, Adrienni Klering
Creative Director: Paula Langie
Strategic Direction: Roberta Hentschke
Design Team: Matheus Fritz, Patrícia Ugalde, Thomas Becke Miguel, Gabriel Hoch Jaques
Motion: Thomas Becke
Copywriting: Gabriela Leite, Letícia Monteiro
Creative Director: Paula Langie
Strategic Direction: Roberta Hentschke
Design Team: Matheus Fritz, Patrícia Ugalde, Thomas Becke Miguel, Gabriel Hoch Jaques
Motion: Thomas Becke
Copywriting: Gabriela Leite, Letícia Monteiro
Project Partners
Typographic Refinement: Fábio Haag, Rodrigo Saiani
Research: Favo
Campaing Insights: Bonaparte
Research: Favo
Campaing Insights: Bonaparte
