Starting from the idea that great achievements begin with small steps, I took part in developing the visual identity for Finanças na Mochila, a program by Fundação Sicredi. The school backpack, a symbol of learning and transformation, became the starting point for the project’s concept and visual language. To bring the Program closer to its young audience, I created Edu, a curious and patient tortoise who represents the importance of consistency and planning. With friendly features, glasses, and a welcoming personality, the character takes center stage in the communication, reinforcing the message that every small choice contributes to great achievements. It was a particularly rewarding project, allowing me to explore my character design skills and bring Edu to life, from his initial concept to his visual personality.
Developed at Studiobah
Creative Director: Felipe B. Amaral
Strategy Team: Bianca Groff, Marcos Oliveira, Ana Beatriz Nunes
Project Manager: Bianca Groff
Naming: Manuella Graff, Marcos Oliveira, Mariana Cunha, Calvin Cousin
Verbal Universe: Mariana Cunha
Design Team: Ronald Zanardi, Thomas Becke
Illustration: Thomas Becke
Motion: Thomas Becke
3D: Berro Motion
Case Study: Ricardo Franco, Thomas Becke
Strategy Team: Bianca Groff, Marcos Oliveira, Ana Beatriz Nunes
Project Manager: Bianca Groff
Naming: Manuella Graff, Marcos Oliveira, Mariana Cunha, Calvin Cousin
Verbal Universe: Mariana Cunha
Design Team: Ronald Zanardi, Thomas Becke
Illustration: Thomas Becke
Motion: Thomas Becke
3D: Berro Motion
Case Study: Ricardo Franco, Thomas Becke
